Kit Funder · For Businesses and Brands
Your brand, matched to the communities that matter most.
You want to invest in your community. The process makes it hard. Kit Funder matches your business to grassroots sports teams in your area. You fund their kit. My Club Group delivers it. You receive a full impact report.
Register as a corporate partner →
Scroll · Discover
/01 The Problem
Community sponsorship is on your agenda. The process is broken.

You want to support teams in your community. But finding the right ones, in the right locations, with the right fit for your brand takes time your team does not have. Impact is hard to measure. The investment feels more like a favour than a commercial decision.

Founding partner windowOpen
/02 The Kit
On real kit, worn by real teams.

Co-branded kit, designed to your brand guidelines and delivered directly to teams across men’s, women’s, mixed, and youth grassroots sport. Your logo appears at training, match days, and community events.

[ Football Action ]
[ NETBALL TEAM]
[ Youth team ]
/03 How It Works
Register once.The platform does the rest.
01Step OneSet your criteria

Register at kitfunder.ai. Set your budget, locations, and community priorities. Tell the platform the sports, demographics, and values that matter to your brand.

Budget · Locations · CSR priorities
02Step TwoGet matched

The AI matches your business to teams and community groups in your target areas. No cold outreach. No negotiating. No sponsorship proposals to review.

AI matching · 8+ dimensions
03Step ThreeKit delivered. Impact reported.

My Club Group designs co-branded kit with your logo and delivers it directly to the team. You receive a full impact report covering reach, geography, demographics, and participation.

Delivery · Reporting · ESG
/04 Why It Works
Community investment that works like a commercial decision.
01
AI-matched targetingThe platform finds teams matching your criteria across location, sport, demographics, and CSR priorities. No cold outreach. No negotiating.
02
Corporation tax reliefKit funding is eligible as a marketing expense. Your accountant confirms the detail. The kit does the work in your community.
03
Full impact reportingReceive reach, geography, demographics, and participation data after every order. Evidence your ESG and CSR commitments with real numbers.
04
Quality kit, deliveredMy Club Group handles all manufacturing and delivery. Over 11,000 teams served and exclusive UK teamwear partner to Decathlon.
/05 The Demand
Your customers want you to invest locally.

33% of UK adults say sponsoring women’s sport at grassroots level makes them more likely to recommend a brand, versus 31% for men’s sport. Kit Funder matches your brand to men’s, women’s, mixed, and youth teams across all sports. Source: Women's Sport Trust, "The Consumer View" report (2025)

33%of UK adults more likely to recommend a brand sponsoring women’s grassroots sport.*
2 in 5UK adults want to see more brands engage at grassroots level.*
3 in 5Among avid women’s sports fans.*
[ Fans — grassroots community on match day ]
/06 The Mission
A purpose driven companyproven manufacturer.
5%
of every invoice goes to a mental health charity, currently Clockwork.

Our mission is to support teams and groups across the UK with free, top quality kit, and help brands reach their community, CSR and marketing goals in the process. We also donate 5% of EVERY invoice to mental health charities.

Live partner — Clockwork.org
/07 Ready When You Are
Your brand, matched to the communities that  matter most.

Register as a corporate partner. Set your budget, location, and community priorities. The platform matches you to the right teams. They receive top quality kit with your brand on it.

Register as a corporate partner →
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