Tennis club sponsorship in the UK is entirely different to team-sport sponsorship. LTA-affiliated tennis clubs typically run membership-based business models with a coaching pipeline and a summer competitive season. This guide covers what tennis club sponsorship looks like at grassroots level, what businesses get from backing tennis, and how Kit Funder handles matches with local, regional, or national sponsors.
UK tennis by the numbers
Adult annual tennis participation reached 5.8 million in summer 2025, the highest figure the LTA has recorded, according to its own 2026 Annual Report. Children's tennis climbed to a new high too, with more than 4 million children playing each year, monthly play up 15% to 1.8 million and weekly play up 26% to 0.8 million. The LTA's Advantage membership programme grew 25% year on year to 2.5 million members. Tennis is growing fastest at exactly the grassroots level a sponsor would want to reach.
What tennis club sponsorship looks like
Tennis sponsorship covers different ground to a team sport. Kit sponsorship exists, typically for a club's junior squad or a representative team competing in league matches, though many clubs run on membership rather than fielding a shirt-wearing squad every week. Court branding, a sponsor's name on a net, a bench or a scoreboard, is a strong, always-visible option. Tournament sponsorship covers a club's internal competitions or a local open event. Coaching support, funding a junior programme or a beginner course, is a genuinely useful entry point tying a sponsor directly to participation growth rather than visibility alone.
Why tennis works for certain sponsors
Tennis club members skew toward an educated, higher-income demographic relative to some other grassroots sports, and tennis is a genuinely summer-active sport, with participation and attention peaking around Wimbledon each year. A business selling premium products or services, or one wanting to align with health and family-oriented audiences, often finds tennis's membership base a closer match than a broader team-sport crowd.
The three sponsor tiers
Kit Funder matches sponsors to tennis clubs at three scales. A local independent business backs a single club, gaining visibility with its membership and coaching programme. A regional brand spreads a budget across several clubs in one area. A national business runs a sponsorship programme across multiple tennis clubs in one go, using the same registration and matching process as a single-club sponsor.
Women's and girls' tennis
British women's tennis has real momentum behind it, with Emma Raducanu's 2021 US Open win and Katie Boulter's rise both giving girls' tennis a visible, current role model at the top of the professional game. The LTA's own equity plan, Belonging in Tennis, launched in 2025 with explicit actions to grow participation among women and girls, alongside under-served communities and people with an impairment. A sponsor backing a club's junior girls' programme is backing a growth area the LTA itself is actively investing in.
How much tennis sponsorship costs
Tennis sponsorship pricing has not settled into the same fixed kit-price ranges seen in football, cricket, netball or rugby, since many clubs do not need a full squad kit in the first place. Costs vary by club size and by what the sponsorship covers, court branding, a tournament, a coaching programme or kit for a competitive junior or representative team. Kit Funder builds a bespoke match around what a specific club needs.
How to sponsor a tennis club through Kit Funder
Register as a business at kitfunder.ai, set a budget, location and sport, and the platform finds tennis clubs fitting the criteria. Kit Funder runs across football, cricket, netball, rugby, padel and tennis from the same not-for-profit structure, with 5% of every invoice added on top and donated to a local mental health charity, at no extra cost to the club or the sponsor. My Club Group handles any kit production the sponsorship includes.
Ready to sponsor a tennis club? Register your business free at kitfunder.ai. Whether the fit is a junior tennis pipeline, a women's competitive team, or the whole club, the AI matches you. For the wider picture of how grassroots sponsorship works across every sport, read our guide on how to sponsor a grassroots team, and take a look at is sports sponsorship tax deductible for how the spend is treated by HMRC.
Common questions about tennis club sponsorship
How many tennis clubs are there in the UK?
The LTA does not publish one simple national club total the way some team-sport governing bodies do, since tennis is played across clubs, parks and schools rather than one affiliated-club structure. Its Advantage membership programme reached 2.5 million members in 2025, giving a sense of the scale of the grassroots base.
How much does it cost to sponsor a grassroots tennis club?
Pricing varies by club size and by what the sponsorship covers, court branding, a tournament, a coaching programme or kit for a competitive team. Many clubs run on membership rather than a full squad kit, so Kit Funder builds a bespoke match for each business rather than working from a fixed price list.
What do businesses get from sponsoring a tennis club?
Visibility with an engaged, often higher-income membership base, association with a fast-growing summer sport, and for many businesses, a closer demographic match than a broader team-sport audience offers.
How is tennis club sponsorship different from team sport sponsorship?
Tennis clubs typically run on membership and coaching rather than fielding one shirt-wearing squad every week, so sponsorship more often covers court branding, tournaments or coaching support rather than kit alone. Kit sponsorship still applies to junior and representative teams competing in league matches.
How do I find a tennis club to sponsor near me?
Kit Funder matches businesses with tennis clubs by budget, location and sponsorship type, in the same way it matches sponsors across football, cricket, netball, rugby and padel. Registering at kitfunder.ai is free and takes a few minutes.
Sources
LTA, Annual Report and Accounts show growth of tennis and padel in 2025, lta.org.uk.
LTA, Belonging in Tennis equity, diversity and inclusion plan, lta.org.uk.
