A netball club committee agrees they need a new kit sponsor for the season, and the task falls to whoever volunteers even if they are time poor. A short, specific proposal results in a faster answer than a long one, and the difference between the two usually decides whether a business says yes or no.
What a netball sponsorship proposal needs to include
A proposal does not need to run to several pages. It needs four things, stated plainly enough for a business owner to decide in one meeting whether it wants to be involved.
The cost. A figure such as "£550 covers match dresses and warm-up tops for the senior team" gives a business something concrete to respond to. A general request for support tends to get a general answer.
The return. This might include logo placement on match dresses and warm-up kit, a mention on the club's social channels, and a line in any league programme the club appears in. List every place the business name will be seen with an understanding of the size of the audience that it will reach.
A single contact. One name, one phone number, one email address, rather than "the committee".
A deadline. "Kit is ordered on the 10th" gives a business a reason to decide within a specified and short timeframe.
A short template to copy
A working proposal fits on one page or in a short email. The template below is written for a netball club committee to adapt for their own means:
Subject: Sponsor [Club Name]'s kit for the 2026-27 season
Dear [Business Owner,
[Club Name] is a grassroots netball club with [number] players across [number] teams, playing in the [league name]. We are looking for a sponsor to cover this season's match kit.
£[amount] covers [specific item, for example match dresses and warm-up tops for the senior squad]. In return, your logo will appear on the kit for the season, be featured on our club social media channels which reach an audience of x, and in the league programme distributed to x people.
We would need a decision by [date] to have the kit ready for the new season. Happy to answer any questions you have, and to send over more detail about the club.
Yours Sincerely
[Name, role, phone number]
Where do netball sponsors come from
Local, rather than national, businesses are a more realistic target for a club of this size. Health, beauty and fitness businesses often sponsor netball, given the overlap in customer base, alongside the usual local trade and service businesses: dentists, driving instructors, estate agents, hairdressers.
Start with people already connected to the club. Parents, players and committee members often know a business owner directly, and a warm introduction converts into a sponsorship far more readily than a cold email to a stranger.
Following up
Most sponsors decide on the second or third contact rather than the first. A short follow-up two weeks after the initial proposal, restating the opportunity, the cost and the deadline, better influences decisions rather than a longer second pitch. If the answer is no, ask whether a smaller amount, such as sponsoring training kit rather than match dresses, would work instead.
An alternative to writing the proposal
For committees who would rather not build a contact list and manage the follow-up themselves, Kit Funder matches netball clubs with local businesses looking to sponsor grassroots kit, at no cost to the club. Register the club, set the location and squad details, and the platform finds a business whose budget and area fit. My Club Group designs and delivers the kit once a match is confirmed.
Your Kit, Funded. Register a netball club at kitfunder.ai and Kit Funder matches you with a local business ready to fund the season's kit.
Common questions about netball sponsorship proposals
What should a netball club include in a sponsorship proposal?
A netball sponsorship proposal needs four things: the cost stated as a specific figure, the return the sponsor receives such as logo placement on kit and social channels, a single named contact, and a deadline tied to when the kit needs to be ordered.
How much does it cost to sponsor a netball club's kit?
Sponsorship for a netball team's kit typically runs from around £400 to £800 for match dresses and warm-up tops, depending on squad size and whether training kit is included.
Where do grassroots netball clubs find sponsors?
Most netball sponsors are local businesses connected to the club through parents, players or committee members. Health, beauty and fitness businesses often sponsor netball, alongside general local trade and service businesses.
Is there a free way to get a netball club's kit sponsored?
Kit Funder matches netball clubs with local businesses funding co-branded kit, at no cost to the club and with no sponsorship experience needed. My Club Group designs and delivers the kit once the match is confirmed.
