← Field Notes

How to fund a grassroots rugby club

Forty new under-8s and a kit box from three seasons ago? This guide covers every route to rugby club funding: grants for rugby clubs, sponsorship, subs and fundraising. It also shows how to get your squad’s kit funded at no cost to the team.

It is October, and the mini-rugby coordinator has a problem most clubs would love to have. Forty new under-8s turned up in September. The kit box holds twenty-two shirts from three seasons ago, most of them sized for children who have since moved up two age groups.

Rugby club funding rarely arrives in one piece. It comes from grants, sponsors, subs and the barbecue at the summer fun day, and someone on the committee has to stitch it together. This guide covers each route, where to find grants for rugby clubs, and the fastest way to get your squad kitted out.

What running a rugby club costs in 2026

Every club's budget looks different, but the same lines come up: RFU affiliation, pitch hire or ground upkeep, insurance, coaching courses, first aid, travel to away fixtures and kit. Pitchero (2014) estimate running costs of £879 per week, which equates to £35,160 for 40 weeks of play.

Kit is the line clubs underestimate. A rugby squad is bigger than a football or netball team, contact wears shirts out faster, and junior players grow out of them every season.

Rugby club funding: the four routes

Most clubs fund themselves from a mix of four sources. None of them covers everything on its own.

  • Grants. One-off funding for a project, a piece of equipment or a facility. Free money, but slow, competitive and tied to conditions.
  • Sponsorship. A local business pays for kit or another cost in return for its name in front of your community.
  • Subs and match fees. Steady and predictable, but every pound on subs is a barrier for a family on a tight budget.
  • Fundraising. Events, raffles and sales. Good for the bar fund and team spirit, hard work for the volunteers who run them. Our sports club fundraising ideas list twenty routes worth trying.

The clubs with the healthiest finances treat each one as part of a plan, not a last resort. Our guide to grassroots sport funding in the UK sets out how the four fit together across every sport.

Grants for rugby clubs

Grants for rugby clubs come from three main places. Check the current terms on each funder's site before you apply, because schemes open, close and change their criteria often.

The RFU

England Rugby runs a free Grant Finder tool listing thousands of grants and loans open to clubs, updated daily. The RFU also funds improvements to changing rooms and social spaces, with priorities set through your Constituent Body's facility audit. For any facilities project, your CB is the first call.

Sport England Movement Fund

Sport England's Movement Fund awards £300 to £15,000 to constituted not-for-profit organisations, including sports clubs, for projects lasting up to twelve months. It covers new activity sessions, equipment and spaces for activity. There is no deadline, but apply at least twelve weeks before you need the money, because decisions usually take six to eight weeks. Kit counts as long as it stays under club ownership, not taken home by individual players.

Local councils and community foundations

Many councils, housing associations and county community foundations run small grants for local groups. Amounts are usually modest, but competition is lighter.

One rule applies to almost every grant: do not spend the money before the award is confirmed. Funders rarely pay for costs already incurred.

Why rugby kit costs more

A full match kit for a twenty-player rugby squad costs £1,229 through Kit Funder. It is the highest of any sport Kit Funder covers, for three reasons:

  • Squad size. Twenty players, against sixteen for football and nine for netball.
  • Reinforced kit. Rugby shirts take far more punishment than a football shirt, so the fabric and seams have to be stronger.
  • Replacement rate. Contact tears shirts, and junior squads change size every season.

Per player, rugby kit works out at around £61, against around £39 for football.

Who sponsors rugby, and why

Rugby has a strong sponsor story to tell. Clubs sit at the heart of their towns, players and parents run local businesses, and the clubhouse on a Saturday afternoon is one of the busiest rooms in the area.

Start with the people already in the clubhouse: players' and parents' businesses, the trades who look after the ground, the pub and the local garage. Our rugby club sponsorship guide shows what a sponsor looks for, and our guide to securing sponsors for your grassroots team covers the approach.

Junior and mini rugby: the kit pinch point

Mini and junior sections are where most clubs grow, and where kit runs out first. Every September brings new players. Every age group moves up a size. Hand-me-downs only stretch so far before a team takes the field in three different shades of shirt.

Funding a junior squad's kit also lowers the cost of joining for families. A child who gets a shirt on day one feels part of the team from the first session.

The fastest practical step

Grants take weeks to months. Sponsorship takes phone calls, proposals and follow-ups. If kit is the gap, there is a quicker route.

Register your team with Kit Funder. It is free, with no subscription and no fundraising nights. The platform finds a local business to fund your kit, then My Club Group prints and delivers it. Kit Funder is not-for-profit, and 5% of every invoice goes to a local mental health charity. The donation is added on top, so your team receives the full kit value.

Save grants for the projects only grants will pay for: changing rooms, equipment, new sessions. Let a sponsor fund the shirts.

Your Kit, Funded

Your squad needs kit. A business near you wants to back its community. Kit Funder puts the two together, My Club Group prints and delivers the kit, and there is no cost to your team at any stage.

Register your team at kitfunder.ai.

‍

SUBSCRIBE · MONTHLY · NO SPAM
Get field notes in your inbox.
One short letter per month: new matches, sponsor playbooks, and the occasional rant about grassroots funding. Unsubscribe anytime.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
By subscribing you agree to receive emails from Kit Funder.
×