Cricket kit design sits between tradition and modernity in a way no other grassroots sport does. Whites for the longer format, coloured kit for T20 and limited-overs, and a sponsor logo the club has to place without ruining the aesthetic. This guide covers how to design grassroots cricket kit built to respect tradition, work for the players, and deliver the visibility the sponsor is paying for.
A club ordering new kit once every two or three seasons rarely gets a second chance to fix a bad decision quickly. Getting the design right the first time saves several seasons of a sponsor asking why their logo is barely visible.
The two kit types
Most grassroots cricket clubs need two kits: whites for the Saturday league format, and coloured kit for T20 and cup fixtures, which have grown fast at club level as leagues add more short-format cricket.
The two types of kit carry different rules. Whites stay close to white or ivory with minimal colour. Coloured kit gives far more room: a darker base colour, full club colours, and more visual space for a sponsor's logo to stand out. Budget for both as separate kit runs rather than one design stretched across two colourways.
Colours, badges, and club identity
A club's colours and badge are the one part of the kit a sponsorship should never touch. The badge keeps its usual spot, typically the left chest, and the club's core colours run through both kits. A sponsor is buying visibility next to the badge, not instead of it. Keep a clear zone around the badge, since a cluttered chest reads as amateur regardless of how good either mark looks alone.
Where the sponsor logo goes
Front chest, is the strongest spot on both kits, seen first by teammates, umpires and photographs. The sleeve is the second option, more visible on coloured kit's short sleeves than on a whites shirt often covered by a sweater. The back, above or below the player's name and number, if that applies, works well, since a bowler's run-up and fielding positions keep the back of the shirt in view for long spells.
Additionally, a sleeveless sweater or vest worn over the shirt in cooler weather is a visible extra placement many clubs overlook. A logo only on the shirt disappears every time a player pulls a sweater on between overs.
A grassroots club is not bound by professional cricket's strict logo-size regulations, but the underlying logic holds: front chest for maximum visibility, back as another strong second option and the sleeve for a smaller secondary mark.
Kit specifications for junior sections
Junior kit needs its own order, not a scaled-down adult run. Growth at under-11 and under-13 level is significant, so a tightly fitted kit is often unusable within a season. Order with room for growth, and expect junior kit to turn over faster than adult kit as a result.
Junior kit follows the same whites-and-coloured split as adult cricket, since most leagues now run junior T20 and short-format festivals. A sponsor's logo tends to sit smaller on junior kit, both because the garment is smaller and because most leagues prefer lighter branding on junior playing kit.
Women's and girls' cricket kit
Women's and girls' cricket kit needs its own design brief, not a smaller men's cut. For years, many women's and girls' teams played in unisex kit sized for a men's body, sitting wrong across the shoulders and hips. This is changing, and the brief should reflect it: a genuinely bespoke women's cut, not a men's shirt ordered a size down.
The Hundred has pushed this further than any other part of the domestic game. Trent Rockets, Oval Invincibles and London Spirit have all worked with bespoke women's kit design rather than treating it as an afterthought, and this standard is now trickling into what grassroots clubs expect from a supplier.
Junior girls' kit needs its own growth allowance, and the shorts-versus-skort choice should sit with the players, not the committee. A junior girls' section is often smaller than the boys' section at a given club, and sharing kit across a squad initially, rather than every player owning a fitted set from day one, is common and worth planning for.
Role models matter here too. Ellyse Perry, Nat Sciver-Brunt and Sophie Ecclestone are exactly the players a junior girl names now when asked who she wants to play like, and a club getting its kit right backs this interest with kit fitting properly, so they feel the part too.
ECB kit standards and league-specific rules on branding
The ECB's Clothing and Equipment Regulations set out exact logo sizes and positions, down to the square inch for the professional county game. Grassroots clubs are not bound by them directly, but the underlying logic is worth borrowing: whites stay close to white, sponsor and club marks each get a defined zone, and back placement sits above or below the name and number rather than overlapping it. Most recreational leagues set lighter rules, usually covering shirt colour and keeping advertising in good taste. A small number restrict betting or alcohol logos specifically, so check with the league before production.
Design tools and the My Club kit builder route
The My Club Group kit builder lets a committee build a design online, adjusting colours, badge placement and sponsor logo zones before anything goes to production, so mistakes get caught on screen rather than on the finished shirt.
Five mistakes clubs make with cricket kit sponsor logos
Logo too small on whites. A mark reading clearly on a laptop screen often shrinks to nothing on fabric at match distance. Size it against the shirt.
Poor colour contrast on coloured kit. A dark logo on a dark shirt, or a pale logo on a pale panel, both will not be readable from the boundary.
Logo positioning obscured by pads. A back-placed or lower-front logo often sits directly behind a batter's pad strap or a wicketkeeper's leg guard for long stretches of a match. Front chest above the waist avoids this entirely.
Whites and coloured kit branded inconsistently. A sponsor expects the same logo, roughly the same size, in a similar position across both kits, not two different levels of visibility for one payment.
No sign-off before production. A design approved by one committee member, without the full committee or the sponsor seeing it first, is the single most common cause of a kit nobody is happy with.
The Kit Funder route: co-branded kit designed and delivered by My Club Group
Kit Funder pairs the sponsorship match with the kit itself. A full cricket kit for an XI costs £992, designed and delivered by My Club Group, the exclusive UK teamwear partner to Decathlon and supplier to more than 11,000 teams. The club keeps its own colours and badge throughout, with the sponsor's logo added around them, the sponsor already found and the invoice already sorted. Five per cent of every invoice goes on top to a local mental health charity, at no extra cost to the club.
For the full picture of how cricket sponsorship works end to end, read our complete UK guide to grassroots cricket sponsorship.
Your Kit, Funded
Register your cricket club free at kitfunder.ai/teams. Kit Funder pairs your club with a sponsor and delivers co-branded kit designed through the My Club Group kit builder.
Common questions about cricket kit design
What colours can a grassroots cricket club use for their kit?
Whites cricket stays close to white or ivory, in keeping with the tradition of the format. Coloured, limited-overs kit gives a club far more freedom, built around the club's own colours with the sponsor's logo placed for maximum visibility.
Where does the sponsor logo go on a cricket shirt?
Front chest, opposite the club badge, gives the strongest visibility on both kits. The back, above or below the player's name and number, is a strong second option on whites, and the sleeve works for a smaller secondary mark.
Do cricket clubs need to have separate whites and coloured kit?
Most clubs playing both traditional and limited-overs cricket need both. The two follow different design rules, so budgeting for two separate kit runs gets a better result than one kit stretched across both formats.
Does women's cricket kit need to be a different design from men's?
Yes. A genuinely bespoke women's cut fits differently across the shoulders and hips than a men's shirt sized down, and The Hundred's women's teams have pushed design standards now trickling into grassroots kit.
Can a cricket club change their kit design mid-season?
It is possible but expensive and disruptive, since most clubs order a full kit run once every two or three seasons. Get the design signed off by the full committee and the sponsor before the order goes to production.
Sources
ECB, Clothing and Equipment Regulations 2026, resources.ecb.co.uk.
My Club Group, myclubgroup.com.
